Big Changes to Facebook Newsfeed (Part Two) – Short-Term Pain Could Mean Long-Term Gain

By |2018-02-08T01:54:42+00:00February 8th, 2018|Online Marketing, Online Reputation, SEO, Social Media|

Don't lose faith now - there is hope for businesses using Facebook as a marketing tool. Short-term pain will lead to long-term gain if you're patient. Last week, I went into detail about the major changes to Facebook's newsfeed, outlining what they are and how they may affect you as a business owner. These changes [...]

Big Changes to Facebook Newsfeed (Part One) – What We Can Expect as Business Owners

By |2018-01-30T16:30:35+00:00January 30th, 2018|Online Marketing, Social Media|

was there for the first big “Facebook algorithm change” and my page, Good Food Group, with 48,000 followers all but collapsed on that fateful December day.  Why? Because with 48,000 followers, the page didn’t have the user interaction or the frequency of posts to sustain its popularity based on the new rules, and what posts [...]

2018: The Year of Trust – Building Solid Foundations for Successful Reputation Management

By |2017-12-29T22:28:47+00:00December 29th, 2017|Online Marketing, Online Reputation, SEO, Social Media|

2018: The Year of Trust - Building Solid Foundations for Successful Reputation Management As we move into 2018, it is evident that the trust consumers have in companies is becoming more and more influenced by what they see online. How you represent your company online could have a dramatic impact on consumer evaluations of your [...]

Facebook Advertising VS. Google AdWords

By |2016-11-25T01:54:42+00:00November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

SEO Part 4: Creating A Review Acquisition Strategy

By |2016-11-21T22:22:17+00:00November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

SEO Part 3: How To Get Good Online Reviews

By |2016-11-14T20:54:14+00:00November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

Putting Facebook Custom Audiences To Work For You

By |2016-10-24T22:00:46+00:00October 24th, 2016|Online Marketing, Social Media, Uncategorized|

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

Top 6 Ways To Grow Your Email List

By |2016-11-05T21:32:44+00:00October 18th, 2016|Email Marketing, Online Marketing, Social Media|

Top 6 Ways To Grow Your Email List One thing that many people don’t realize about email lists is that it requires continual effort to keep them maintained. The main reason for this is because each year your email marketing database is going to shrink by over 22%. This is due to several things: People [...]

6 Ways To Get To The Top Of Search Engines

By |2016-10-24T23:52:09+00:00October 17th, 2016|Online Marketing, Social Media, Uncategorized|

6 Ways To Get To The Top Of Search Engines Getting to the top of the search engines isn’t as simple as it used to be. All you needed back in the day was some great keywords and backlinks but these days it is a lot more complicated with many more factors to take into [...]

What’s new with Facebook this week?

By |2016-10-18T14:39:03+00:00June 6th, 2016|Online Marketing, Social Media, Uncategorized|

As you probably are already aware, Facebook is always making changes.  This week I am featuring a couple of changes, one in particular that should be of great importance to advertisers. Facebook is dropping the 20% text rule!  That's right, you heard it, that annoying 21% text and your back to the design phase is [...]

Beyond Bullying

By |2016-10-17T14:17:00+00:00October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

BLG featured on CBC.ca: “Business warning on social media hazards”

By |2015-10-14T15:21:53+00:00October 14th, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

With the rapid growth in the popularity and use of social media, it's also important for employers to realize that the costs can be steep if employees make defamatory – or otherwise negative statements – regarding your brand. When it comes to defamation via social media, “there is a big risk,” says Michael Smith, a [...]

Seven Basic Tips to Manage Your Reputation Online

By |2016-10-17T14:17:07+00:00October 4th, 2015|Online Reputation, Online Security, Social Media|

Question: Where does a computer geek hide a dead body? Answer: On the third page of Google. As of 2015, more than 3 billion people worldwide access the Internet every day*. Considering the world's population is estimated to be 7 billion, almost half of the world is on the world wide web. It has also [...]