Automotive Advertising on Meta

DID YOU KNOW? 80% of surveyed US car buyers use Facebook for auto research.

Key Features of Meta Automotive Inventory Ads

• Convenient Conversions: Make it effortless for Automotive Nomadic Customers to discover & purchase dealership inventory by dynamically displaying VIN- specific vehicles.
• Smarter Targeting: Target Automotive Nomadic Customers who have shown interest in inventory with Facebook’s proprietary Broad Audience Targeting.
•  Build Powerful Custom Audiences: Use dealership data, like website visitors, recently sold, and
  current customers to build powerful custom audiences.
• Unlock 3rd party Automotive data to reach In-Market Shoppers and current Owners of specific Makes and Models.

Core Benefits of Meta Automotive Inventory Ads

• Convenient Conversions: Make it effortless for Automotive Nomadic Customers to discover and purchase dealership inventory by dynamically displaying VIN-specific vehicles.
• Smarter Targeting: Target Automotive Nomadic Customers who have shown interest in inventory with Facebook’s proprietary Broad Audience Targeting.
• Build powerful custom audiences: Use dealership data, like website visitors, recently sold vehicles, and
  current customers to build powerful custom audiences.
• Unlock 3rd-party automotive data to reach in-market shoppers and current owners of specific makes and models.

On-Facebook Inventory Ads