Experts in the areas of online marketing, social media, digital media, analytics, social media marketing and online reputation management.


We provide easy to use tools for business to monitor and respond to online reviews and provide flexible pricing to suit almost any budget.


Based in Calgary, Alberta, our team is focused on safe, positive and responsible online marketing and online brand management for local business.


IDMD Brand Management…MORE than Online Marketing

At IDMD, we provide the technical tools and experience with a 360 degree approach toward your business.  We begin with a “SnapShot Report” which is a a high-level report card of your overall presence online with SEO, SEM, Social Media, Listings and Reviews, and we also provide an industry benchmark to allow you to see how you compare to similar businesses across North America.

Armed with this information, we provide a strategy based on your goals and current online status.  We always start with your website, as a website that isn’t mobile friendly, has errors or is outdated will turn off potential clients who find your business online.  Next we manage your online listings to ensure that you can be found online and is accurate on sites such as Yellow Pages, Google My Business, and Yelp.

We have SEO packages to rapidly improve your search ranking on the major search engines, and we have a Review Management program which will automate online review requests and alert you daily on both positive and negative reviews so that you can respond in a timely manner.

Once we have secured your virtual doorway with a healthy, mobile friendly website, optimized your site for keywords and other search sites, and engaged in a Review Management program, IDMD recommends a content strategy with digital advertising through Google AdWords, Facebook and Instagram.

Our recommended approach provides the greatest return on investment through automation, extensive reporting, ongoing evaluation and clear KPI’s.

Why Choose IDMD Brand and Reputation Management


Contact IDMD BRAND MANAGEMENT today for your online brand management needs.

Contact us

Jodi Morel, Managing Director of IDMD Online Brand Management, has more than 25 years experience in advertising, marketing, events, sponsorship, web design and market research.  Jodi moved from a cattle ranch west of Innisfail to Calgary in 1992 and has worked extensively with brands such as Spruce Meadows, Rawlco Radio, Bell Media, Corus Entertainment and Telus in the areas of events, advertising, digital marketing, market research and online reputation management.  Jodi also is an instructor at Robertson College, teaching students about digital marketing and website design.

Amy-Lynn Denham is a brilliant writer and key contributor to IDMD as well as a full-time freelance content and article writer.  She’s worked with clients of all kinds, from all over the world during the course of running her own online freelancing business.  She aspires to be a novelist but is also passionate about helping other people put words to their thoughts, emotions, and ideas.  In her spare time she enjoys helping other up an coming freelancers develop their careers, pursuing creative endeavors, and spending time with her family and friends.  She is a fierce advocate for mental health and has committed many hours to volunteering to raise awareness and empower others.

Adnan is a WordPress Theme Developer who has created premium themes on Themeforest marketplace since 2013 as Blicca Themes.  He has indepth knowledge of WordPress and is able to customize sites and troubleshoot issues should they arize.  He has a passion for creating clean and modern themes and has been a design and solutions provider to IDMD for more than five years.

Сustomer Reviews

Jodi Morel has performed social media contract tasks for Blue Sky Cabo in an amazing way. She has taken my videos, and trip advisor profiles and made them more visible via facebook at a lower cost than I would be able to achieve or navigate. If you are seeking a higher profile online with your company, I would recommend contacting Jodi for an evaluation which in most cases will save you dollars and realize increased sales via social media channels.

Jodi is a highly skilled and passionate social media professional. Her insight helped me on the redesign of my website, she provided me with great ideas to harmonize my identity with social media, and recently she implemented a focused multi-pronged advertising campaign for me on a limited budget. Jodi is very talented, she is wonderful to work with and her social conscience shows that she is also a very thoughtful, community-oriented person.

Kathy Macdonald, Cyber Security Strategist - Executive Director at Common Sense Calgary

We have hired Jodi for a few projects and she has been excellent to work with. I first asked Jodi to be a guest speaker at one of the classes that I teach at The main focus of her presentation was on building an audience on Facebook. In her presentation she showed the students creative yet tried and true methods to increase the audience and engagement with pages on Facebook. We have also hired Jodi as a consultant for some of our clients. It is always a pleasure to meet with Jodi and discuss ideas. She has a broad wealth of knowledge in marketing and business that I value and appreciate.

Jeff Nelson, Co-Founder at Mx3 Metrics

Jodi Morel. Calm, imaginative, sensible. Through osmosis Jodi can turn a thought into a tasteful money making initiative. Online, offline, inside outside, Jodi has the winning approach.

Katie Trafford, Owner - Equi-Products Ltd

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