About Jodi

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So far Jodi has created 54 blog entries.

10 Important Things You Need to Know About AI in Marketing

By |2020-01-05T00:33:46+00:00January 5th, 2020|Online Marketing, SEO, Social Media, Uncategorized|

Could AI marketing be exactly what your company needs to set itself ahead? More importantly, could not using AI set you back? Let's look at the 10 most important things you need to understand about AI in digital marketing. #1 - AI is not all about robots. When most people think of artificial intelligence [...]

4 of the Best Marketing Strategies for Cannabis in Canada

By |2019-12-03T22:15:21+00:00December 3rd, 2019|Online Listings, Online Marketing, Online Reputation, SEO, Social Media|

Marketing cannabis can tricky. With so many rules and laws around the product and its promotion, it's difficult to know what to do. Huge advertising platforms (such as billboards and television ads) are off-limits. Where does that leave you? This article will lay out our top 4 marketing strategies for Canadian cannabis companies. 1 [...]

The Importance of Local SEO for Local Businesses

By |2019-11-07T20:53:06+00:00November 7th, 2019|Online Listings, Online Marketing, Online Reputation, SEO|

If you run a brick and mortar business you know that, while online presence (and even sales) can be important, there is nothing more valuable than foot traffic.  Since most people turn to the internet in their search for things - even things they intend to find in the real world - it has [...]

Push Notifications – Progressive Web App

By |2019-11-05T23:07:48+00:00November 5th, 2019|Email Marketing, Online Marketing, SEO, Social Media|

Give Your Company the Competitive Marketing Edge with Push Notifications The days of effective television ads, ad mail, and even internet advertisements are quickly fading into the past.  What matters, now, is less about getting your company seen and more about making sure it's remembered. How do you make sure you are remembered?  That [...]

The Positive Side of Negative Reviews

By |2019-10-30T18:23:32+00:00October 30th, 2019|Online Marketing, Online Reputation, Uncategorized|

Your company just received its first bad review.  Ouch.  It hurts, right?  But have you considered that this might actually be a good thing? Let's look at the positive effects of bad reviews.  From their effect on your reputation and consumer actions to the opportunity they give you for growth. Some Bad Reviews Are [...]

How to Respond to Negative Reviews

By |2019-10-28T20:24:24+00:00October 28th, 2019|Online Reputation|

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of [...]

The Basics of Online Advertising

By |2019-09-23T20:00:22+00:00September 23rd, 2019|Online Marketing, Social Media|

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising [...]

Big Changes to Facebook Newsfeed (Part Two) – Short-Term Pain Could Mean Long-Term Gain

By |2019-09-20T17:35:23+00:00February 8th, 2018|Online Marketing, Online Reputation, SEO, Social Media|

Don't lose faith now - there is hope for businesses using Facebook as a marketing tool. Short-term pain will lead to long-term gain if you're patient. Last week, I went into detail about the major changes to Facebook's newsfeed, outlining what they are and how they may affect you as a business owner. These [...]

Big Changes to Facebook Newsfeed (Part One) – What We Can Expect as Business Owners

By |2018-01-30T16:30:35+00:00January 30th, 2018|Online Marketing, Social Media|

was there for the first big “Facebook algorithm change” and my page, Good Food Group, with 48,000 followers all but collapsed on that fateful December day.  Why? Because with 48,000 followers, the page didn’t have the user interaction or the frequency of posts to sustain its popularity based on the new rules, and what posts [...]

Optimizing Online Reputation by Increasing Visibility on Key Review Websites

By |2018-01-22T17:44:00+00:00January 22nd, 2018|Online Marketing, Online Reputation|

Over the past few weeks, we've been looking at the numbers presented in Bright Local's online consumer habits survey. We've been looking at what is most important for growing your business's positive online reputation and driving more consumers to your door (or website, as it may be).   Last week, we looked at the importance [...]

2018: The Year of Trust – Building Solid Foundations for Successful Reputation Management

By |2017-12-29T22:28:47+00:00December 29th, 2017|Online Marketing, Online Reputation, SEO, Social Media|

2018: The Year of Trust - Building Solid Foundations for Successful Reputation Management As we move into 2018, it is evident that the trust consumers have in companies is becoming more and more influenced by what they see online. How you represent your company online could have a dramatic impact on consumer evaluations of your [...]

Online Reputation is More Important than Ever – 2017 Review of Online Consumer Research Habits

By |2017-12-19T18:16:42+00:00December 19th, 2017|Online Marketing, Online Reputation, SEO|

2017 Review of Online Consumer Research Habits Bright Local - a popular online SEO company - recently completed a thorough review of consumer habits, concerns, and motives in the online marketplace. Comparing this research to years gone by, we can see the most telling trends of 2017 and just how those trends are likely to [...]

Now Drive Traffic to Your Social Media Pages with Google’s Knowledge Panel

By |2017-12-10T22:20:33+00:00December 10th, 2017|Online Marketing, SEO|

Your social media pages allow your customers and clients to stay connected with you. They allow you to market directly to interested parties, keep yourself fresh in the minds of your target audience, and to build a personal rapport with your clientele. Directing people to your social media pages is a very important part of [...]

Gain Attention, Improve CTRs and Increase Customer Satisfaction with Google Site links

By |2017-11-21T22:17:41+00:00November 21st, 2017|Online Marketing, SEO|

Google's new site links section is a HUGE advantage for companies claiming top spots in search engine results - as long as they have properly set up their websites to take advantage of this mysterious algorithm-based system. Let's explore the ways that site links can give your business an edge and just how you can [...]