Winning Trends In Mobile Marketing

By | 2017-10-15T18:50:39+00:00 January 10th, 2017|Online Marketing, Uncategorized|

For the second year in a row, the Mobile Marketing Association and Kantar Millward Brown have compiled data on mobile marketing trends as well as laid out what it takes to create a winning mobile campaign in their Global Mobile Trends Report. The report shows winning mobile marketing trends as well as helps marketers understand [...]

Facebook Advertising VS. Google AdWords

By | 2016-11-25T01:54:42+00:00 November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

SEO Part 3: How To Get Good Online Reviews

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

SEO Part 2: Dealing with negative reviews

By | 2016-11-07T19:22:00+00:00 November 7th, 2016|Online Marketing, SEO, Uncategorized|

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Putting Facebook Custom Audiences To Work For You

By | 2016-10-24T22:00:46+00:00 October 24th, 2016|Online Marketing, Social Media, Uncategorized|

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

6 Ways To Get To The Top Of Search Engines

By | 2016-10-24T23:52:09+00:00 October 17th, 2016|Online Marketing, Social Media, Uncategorized|

6 Ways To Get To The Top Of Search Engines Getting to the top of the search engines isn’t as simple as it used to be. All you needed back in the day was some great keywords and backlinks but these days it is a lot more complicated with many more factors to take into [...]

How Reviews Affect SEO

By | 2016-11-07T15:54:31+00:00 June 10th, 2016|SEO, Uncategorized|

How Reviews Affect SEO Reviews have a direct affect on SEO, and it is no longer an option to ignore complaints and poor reviews. Gone are the days when all business had to do was throw their [keyword] all over their website to score high in local search rank. For this, we’re all [...]

What’s new with Facebook this week?

By | 2016-10-18T14:39:03+00:00 June 6th, 2016|Online Marketing, Social Media, Uncategorized|

As you probably are already aware, Facebook is always making changes.  This week I am featuring a couple of changes, one in particular that should be of great importance to advertisers. Facebook is dropping the 20% text rule!  That's right, you heard it, that annoying 21% text and your back to the design phase is [...]

Beyond Bullying

By | 2016-10-17T14:17:00+00:00 October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

Internet Defamation

By | 2015-10-14T15:18:03+00:00 October 14th, 2015|Online Reputation, Online Security, Uncategorized|

The recent decision of the Supreme Court of British Columbia in Weaver v. Corcoran considers important legal principles applicable to Internet defamation, including rules regarding an Internet publisher’s liability for reasonably anticipated redistribution of defamatory statements and rules regarding a website operator’s liability for defamatory reader comments posted on the website. The decision is important [...]

BLG featured on CBC.ca: “Business warning on social media hazards”

By | 2015-10-14T15:21:53+00:00 October 14th, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

With the rapid growth in the popularity and use of social media, it's also important for employers to realize that the costs can be steep if employees make defamatory – or otherwise negative statements – regarding your brand. When it comes to defamation via social media, “there is a big risk,” says Michael Smith, a [...]