DID YOU KNOW? TikTok isn’t “just for teens…” Millennials and Gen Z actually make up 1 in 3 new car registrations. 83% of TikTok’s audience in the US are over 18YO and 34% are over 25YO!
To optimize your presence on TikTok organically, follow these steps:
- Getting Started on TikTok:
- Create a TikTok Business account by signing up on TikTok Ads Manager using a desktop computer.
- If you already have an existing TikTok account for your business, select “Sign up with TikTok” and log in using the same username and password.
- Enhancing Your TikTok Profile:
- Add a profile photo, bio, email, category, location, and other relevant information.
- Access your profile management screen within the TikTok mobile app and select “Edit Profile” to get started.
By completing these steps, you can establish a strong foundation for your TikTok presence and improve your profile’s visibility and appeal to TikTok users.
PRO TIP: Include a link in the bio to drive traffic to a desired destination through your TikTok channel. (Ever heard of linktree?!) Create a linktree here.
To effectively utilize TikTok for organic reach, consider the following strategies:
- Cross-Promote Your TikTok Account:
- Share your TikTok profile on other social media platforms where you have a loyal following. This ensures that your existing audience is aware of your presence on TikTok.
- Engage with the TikTok Community:
- Follow relevant users and engage with their content on TikTok. Take inspiration from what others are posting, including your audience and competitors.
- Don’t Be Afraid:
- As a beginner on TikTok, don’t be afraid to create simple and genuine TikToks. Focus on content that accurately reflects your brand and resonates with your TikTok audience. The complexity of TikToks doesn’t determine their success.
- Understanding the TikTok For You Page (FYP):
- TikTok’s algorithm delivers content to users based on their interests, and the primary platform for this is the “For You” page (FYP).
- The FYP is the first thing users see upon opening the TikTok app and offers a continuous feed of curated content personalized for each user.
- TikTok aims to keep users inspired and engaged by providing diverse discoveries through the FYP.
By implementing these strategies, you can enhance your presence on TikTok and increase your chances of reaching a wider audience through the platform’s algorithm-driven content delivery.
PRO TIP: Dealers should evaluate common interests of ideal customers/target audience or local market, and curate content based on the interests they’ve identified.
To increase the chances of reaching TikTok users’ For You Page, consider the following tips:
- Use proper hashtag etiquette: Include popular hashtags such as #fyp, #foryou, and #foryoupage in your TikTok captions. These hashtags can increase the visibility of your content to users who are likely to be interested.
- Create short-form, sound-on videos: Stick to 15-second videos as they tend to perform better on TikTok. The platform’s algorithm prioritizes shorter videos, allowing users to consume more content in a shorter amount of time.
- Post high-quality videos: Capture and share high-quality content as TikTok’s algorithm recognizes and favors videos with better visual and audio quality. Avoid posting low-quality, pixelated, or blurry videos.
- Deliver new content when your target audience is active: Use TikTok’s analytics to determine the most active times of your followers. Posting during these times increases the likelihood of your content appearing on their For You Page.
When creating content for TikTok, keep these tips in mind:
- Listen to your audience: Absorb as much content as possible by exploring the ‘Discover’ tab and searching for popular automotive-related hashtags. This allows you to understand the type of content that resonates with TikTok’s auto shopper community.
- Tap into your creativity: TikTok provides unique tools and features that can’t be found on other platforms. Explore and experiment with these tools to create engaging and entertaining content that aligns with your dealership’s marketing strategy.
By implementing these strategies and understanding the preferences of the TikTok algorithm, dealers can increase their chances of reaching the For You Page and effectively engage with TikTok’s hyper-engaged community of auto shoppers.
Listen to your audience: Absorb as MUCH content as possible. Utilize the ‘Discover’ tab to search top automotive hashtags, like: