Now Drive Traffic to Your Social Media Pages with Google’s Knowledge Panel

By | 2017-12-10T22:20:33+00:00 December 10th, 2017|Online Marketing, SEO|

Your social media pages allow your customers and clients to stay connected with you. They allow you to market directly to interested parties, keep yourself fresh in the minds of your target audience, and to build a personal rapport with your clientele. Directing people to your social media pages is a very important part of [...]

Gain Attention, Improve CTRs and Increase Customer Satisfaction with Google Site links

By | 2017-11-21T22:17:41+00:00 November 21st, 2017|Online Marketing, SEO|

Google's new site links section is a HUGE advantage for companies claiming top spots in search engine results - as long as they have properly set up their websites to take advantage of this mysterious algorithm-based system. Let's explore the ways that site links can give your business an edge and just how you can [...]

How to Rank Better on Local Search Engines

By | 2017-11-13T18:00:01+00:00 November 11th, 2017|Online Marketing, Online Reputation, SEO|

NAP and Citation Consistency at the Heart of Local Search Ranking - How to Rank Better on Local Search Engines Maintaining up to date information about your business on listing websites sounds important, but did you realize that it could be a major part of maintaining a good search engine ranking? Your Business's Website May [...]

How Online Reviews are Changing the Course of Advertising

By | 2017-10-16T14:47:47+00:00 October 16th, 2017|Online Reputation, SEO|

Traditional media such as print, radio, and television, are losing momentum as audiences turn their attention online. Digital media has replaced traditional media with the triumph of social media, blogs, messaging apps, and online news outlets. Online interactive media has revolutionized advertising and people rely heavily on online reviews and comments when making their purchase [...]

Facebook Advertising VS. Google AdWords

By | 2016-11-25T01:54:42+00:00 November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

SEO Part 4: Creating A Review Acquisition Strategy

By | 2016-11-21T22:22:17+00:00 November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

SEO Part 2: Dealing with negative reviews

By | 2016-11-07T19:22:00+00:00 November 7th, 2016|Online Marketing, SEO, Uncategorized|

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Discover Google reviews instantly

By | 2016-11-05T21:46:17+00:00 September 30th, 2016|Online Marketing, Online Reputation, Online Security, SEO|

Timely responses build positive reputations, and you can’t get any quicker than this. Lightning-fast Google Reviews As of right now, your clients can discover new Google reviews instantly! As soon as a customer leaves a review on Google, you will receive an email and/or push notification (if enabled). Then,you can swing over to Reputation Management [...]

How Reviews Affect SEO

By | 2016-11-07T15:54:31+00:00 June 10th, 2016|SEO, Uncategorized|

How Reviews Affect SEO Reviews have a direct affect on SEO, and it is no longer an option to ignore complaints and poor reviews. Gone are the days when all business had to do was throw their [keyword] all over their website to score high in local search rank. For this, we’re all [...]