Are you interested in mastering SEO without spending a dime? Look no further! Numerous free online SEO courses are available, offering a wealth of knowledge to refine your expertise.

Why embrace SEO in 2024? As artificial intelligence continues to advance and search algorithms become more intricate, some pundits argue that SEO is becoming obsolete. Our take? SEO isn’t dying; it’s evolving.

As long as platforms like Google remain pivotal for online information retrieval, SEO will remain an indispensable skill. Mastering SEO keeps you abreast of the digital marketing landscape’s latest changes and arms you with strategies to leverage them to your advantage.

Whether you’re eyeing a career transition, aiming for a higher-paid role, or seeking to bolster your business, SEO training is more than a luxury—it’s a necessity.

Is a Free SEO course worth It? Absolutely! Free SEO courses serve as excellent entry points for beginners or those exploring SEO as a potential career path. Additionally, these online courses provide the flexibility to learn at your own pace, fitting seamlessly into your daily schedule.

Many of these free courses are comprehensive and regularly updated, offering a balance between cost-effectiveness and accuracy. Some even provide certificates of completion that can bolster your resume or LinkedIn profile.

Why opt for a Free SEO course? We’ve curated a list of the finest free online SEO courses to kickstart your journey:

Tip: Sign up for a free Semrush account (no credit card required) to maximize the Semrush courses mentioned in this guide.

To streamline your search, we’ve categorized these SEO courses based on your specific needs. Let’s delve into each category to find the training that suits you best.

SEO for Beginners

  1. Semrush SEO Crash Course with Brian Dean Provider:

    Semrush Skill Level: Beginner Duration: 50 minutes Ideal for: marketers seeking immediate, practical SEO insights. Link: Semrush SEO Crash Course with Brian Dean

What’s Covered:

  • Identifying keyword sources
  • Crafting user and search engine-friendly content
  • Monitoring SEO outcomes Why We Love It: This crash course delivers actionable SEO basics in under an hour, focusing not just on keyword research but also on optimizing content with those keywords in mind.
  1. SEO for Beginners

    Provider: Great Learning Skill Level: Beginner
    Duration: 1 hour Ideal for Beginners aiming to grasp different SEO types and integrate them into marketing strategies.
    Link: SEO for Beginners

What’s Covered:

  • SEO benefits
  • Various SEO types
  • Essential SEO terminology Why We Love It: Tailored for absolute newcomers to SEO, this course lays a solid foundation before progressing to other courses on this list.

Keyword Research

3. Keyword Research Course with Greg Gifford

Provider: Semrush

Skill Level: Beginner/Intermediate Duration: 50 minutes.

Ideal for: newcomers diving into keyword research and marketers seeking insider tricks. Link: Keyword Research Course with Greg Gifford

What’s Covered:

  • Understanding search intent
  • Competitor research tactics
  • Content optimization with chosen keywords Why We Love It: Essential for any digital marketer, this course simplifies the entire keyword research process, including the best tools to utilize.
  1. Keyword Research for SEO Provider:

    HubSpot Skill Level: Beginner Duration: 30 minutes Ideal for: marketers craving a quick intro to keyword research. Link: Keyword Research for SEO

What’s Covered:

  • Simplified keyword research methods
  • Staying updated with Google’s algorithm changes
  • Creating topic clusters Why We Love It: This engaging, concise course covers SEO basics within half an hour, making it perfect for quick learning during breaks or commutes. Link to Course Here

Content Marketing and SEO

5. Content-Led SEO with Brian Dean

Course provider: Semrush

Skill level: Intermediate

Course length: 7 hours

Ideal for: marketing specialists looking for a deep dive into how they can use content to boost their search engine rankings.

Link: Content-Led SEO with Brian Dean

What it covers:

  • How to identify your target audience
  • How to increase the odds of people sharing your content
  • How to get backlinks

This free SEO training course focuses on content frameworks—easy-to-understand guides you can follow to fit your business needs.

6. Content Marketing Certification Course

Course provider: HubSpot

Skill level: Beginner/Intermediate

Course length: 8 hours

Ideal for: marketers who want to take their blogging skills to the next level.

Link: Content Marketing Certification Course