Social Media in business and the importance of an “Acceptable Use Policy”

By | 2016-10-17T14:17:09+00:00 September 4th, 2015|Online Reputation, Online Security, Social Media|

Acceptable Use Policy and its importance to your business The Risk Social Media can Pose to your Business Social media has become THE communications medium of the twenty-first century. As a result, companies large and small have discovered that it is a simple thing to suffer negative repercussions from the misuse of social media. Whether [...]

Seven common mistakes when starting out in Social Media:

By | 2016-10-17T14:17:11+00:00 September 3rd, 2015|Social Media, Uncategorized|

Seven common mistakes when starting out in Social Media Every business owner goes through the process, regardless of size or experience.  The first thing they do is get a website and try their hand at SEO (Search Engine Optimization). Then they create a Facebook page, Twitter account, LinkedInpage, Google+ account, Pinterest and proceed to advertise, [...]

The Right to be Forgotten – Privacy Online

By | 2016-10-17T14:17:11+00:00 September 3rd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

The Right to be Forgotten My son is four years old, and like most mothers, I often capture precious moments with my digital camera. Also like many mothers, I post these photos and others of family and friends, to my Facebook page. Josef has his own “album” on my page, full of cute pictures such [...]

Business Beware – what every business should know BEFORE creating a places page on Google

By | 2016-10-17T14:17:13+00:00 September 3rd, 2015|Online Marketing, Online Security, Social Media, Uncategorized|

In my business, I more than occasionally deal with public relations and reputation management issues online.  In most cases, it's a reasonably easy fix: identify the problem, engage in an SEO, social media and Adwords strategy, and Go! However, when it comes to Google Places, its a whole different ball of wax.  Many business' sign up [...]