Wouldn’t it be great if we could see what our customers are viewing on our webpage? Well now you can with Hotjar, a web analytics and feedback tool that helps website owners and marketers understand how users interact with their website. It allows users to see how visitors are using their website through heatmaps, session recordings, and surveys.
With heatmaps, Hotjar visualizes user behavior on a website, showing where users click, scroll, and move their mouse. This can help website owners understand which parts of their website are most popular and where users are spending the most time. Session recordings show users how visitors interact with their website, allowing them to see the user’s exact path through the site and any issues or roadblocks they encounter. Surveys are another way to collect feedback from users, which can help businesses better understand their customers’ needs and make improvements to their website or products.
Hotjar is a valuable tool for businesses looking to improve the user experience on their website and increase conversions. By understanding how users interact with their website, businesses can make data-driven decisions to improve their website design, optimize their conversion funnel, and provide a better user experience.
Hotjar offers a variety of pricing plans based on the number of pageviews a website receives per day. Their plans range from free for up to 2,000 pageviews per day, to $989 per month for up to 10 million pageviews per day.
For small businesses with low to moderate traffic on their website, Hotjar can be a very affordable option. The free plan allows for up to 2,000 pageviews per day and includes basic features such as heatmaps, session recordings, and feedback polls. The paid plans offer more advanced features such as user feedback, funnel analysis, and multiple users.
Overall, the cost of Hotjar is dependent on the number of pageviews your website receives and the specific features you require. However, compared to other web analytics tools, Hotjar is generally considered to be a cost-effective option.