Social Monitoring Calgary

Seven Free Tools For Social Monitoring In Calgary

Social media marketing is one of the most effective methods of promotion of goods and services of a business. Social media gives direct access to customers and potential customers, and allow these customers to freely express their opinions or reservations. Just like for everything in life, there are tips and rules that can ensure the success of social media marketing. Failure to abide by these rules or adopt these tips will lead to failure of any social media campaign.

In order to ascertain the performance of your social media marketing effort, it is necessary to use social monitoring tools. These tools present data that helps you to know what your audience is saying about you, about your competitor, your product, and the entire market. These tools will assist you to know your customers better and thereby improve the strategy of your marketing.

Before you consider paid social monitoring tools you could start up by using the free alternatives. As a beginner, this helps to give you a hang on how these monitoring tools work as a whole. Below are seven of the most popular free tools that can be used for social monitoring in Calgary;

1) HootSuite:

This is going to be the number 1 on a majority of lists. HootSuite is one of the most effective tools for social monitoring in Calgary and it works for most of the popular platforms; Facebook, Twitter, WordPress, LinkedIn, and Google+. With HootSuite, you have access to a weekly report of the performance of your social media channels. In a scenario where you have more than one person handling your social media accounts, Hootsuite features an excellent team management facility.

2) Social Pilot:

This is another very effective tool social monitoring in Calgary that works across all social media sites. Social Pilot allows users to bring all their social media accounts under one umbrella. From the Social Pilot interface, users can create updates and have it posted on all networks. This takes away the headache of having to post the same update on different social media platforms individually. Social Pilot also allows users to schedule updates ahead of time and in bulk.

3) TweetReach:

This monitoring tool is useful for individuals or businesses that wish to measure the impact of their tweets. With TweetReach, you can know who your most influential followers are. This way, you would know exactly who to target with your online content.

4) Social Mention:

This is another tool for social monitoring in Calgary that harmonizes content generated by users into a single stream of information. It helps to measure people's perception towards you, your company or any particular topic of interest.

5) Buzzsumo:

Buzzsumo has its specialization in Facebook pages. It can be used for content research and also to analyze and monitor the performance of Facebook pages. From available data, Buzzsumo can inform users on what time of day is best for posting, the best word count, the type of content that will likely generate the best conversion etc.

6) Twazzup:

Twazzup is a tool that is apt for social media beginners who wish to monitor the performance of their twitter account. It is very easy to use. All you need to do is to input the name of the account that you want a report on. Twazzup gives real-time updates of the top influencers, photos, and links that are most retweeted and important keywords pertaining to your search items.

7) Buffer:

Buffer is a great way to schedule your content for all day or all week posting. Buffer works with Facebook, LinkedIn, Twitter, and Google+. It gives in-depth analysis of the performance of updates on these networks.


Social Monitoring Calgary
IDMD Online Brand Management
909 17th Avenue SW - 4th Floor, Calgary, AB T2T0A4

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