DID YOU KNOW?  TikTok isn’t “just for teens…” Millennials and Gen Z actually make up 1 in 3 new car registrations. 83% of TikTok’s audience in the US are over 18YO and 34% are over 25YO!

To optimize your presence on TikTok organically, follow these steps:

1. Getting Started on TikTok:
   • Create a TikTok Business account by signing up on TikTok Ads Manager using a desktop computer.
   • If you already have an existing TikTok account for your business, select “Sign up with TikTok” and log in using the same username and password.
2. Enhancing Your TikTok Profile:
   • Add a profile photo, bio, email, category, location, and other relevant information.
   • Access your profile management screen within the TikTok mobile app and select “Edit Profile” to get started.

By completing these steps, you can establish a strong foundation for your TikTok presence and improve your profile’s visibility and appeal to TikTok users.

PRO TIP: Include a link in the bio to drive traffic to a desired destination through your TikTok channel. (Ever heard of linktree?!) Create a linktree here.

To effectively utilize TikTok for organic reach, consider the following strategies:

1. Cross-Promote Your TikTok Account:
   • Share your TikTok profile on other social media platforms where you have a loyal following. This ensures that your existing audience is aware of your presence on TikTok.
2. Engage with the TikTok Community:
   • Follow relevant users and engage with their content on TikTok. Take inspiration from what others are posting, including your audience and competitors.
3. Don’t Be Afraid:
   • As a beginner on TikTok, don’t be afraid to create simple and genuine TikToks. Focus on content that accurately reflects your brand and resonates with your TikTok audience. The complexity of TikToks doesn’t determine their success.
4. Understanding the TikTok For You Page (FYP):
   • TikTok’s algorithm delivers content to users based on their interests, and the primary platform for this is the “For You” page (FYP).
   • The FYP is the first thing users see upon opening the TikTok app and offers a continuous feed of curated content personalized for each user.
   • TikTok aims to keep users inspired and engaged by providing diverse discoveries through the FYP.

By implementing these strategies, you can enhance your presence on TikTok and increase your chances of reaching a wider audience through the platform’s algorithm-driven content delivery.

PRO TIP: Dealers should evaluate common interests of ideal customers/target audience or local market, and curate content based on the interests they’ve identified.

To increase the chances of reaching TikTok users’ For You Page, consider the following tips:

1. Use proper hashtag etiquette: Include popular hashtags such as #fyp, #foryou, and #foryoupage in your TikTok captions. These hashtags can increase the visibility of your content to users who are likely to be interested.
2. Create short-form, sound-on videos: Stick to 15-second videos as they tend to perform better on TikTok. The platform’s algorithm prioritizes shorter videos, allowing users to consume more content in a shorter amount of time.
3. Post high-quality videos: Capture and share high-quality content as TikTok’s algorithm recognizes and favors videos with better visual and audio quality. Avoid posting low-quality, pixelated, or blurry videos.
4. Deliver new content when your target audience is active: Use TikTok’s analytics to determine the most active times of your followers. Posting during these times increases the likelihood of your content appearing on their For You Page.

When creating content for TikTok, keep these tips in mind:

1. Listen to your audience: Absorb as much content as possible by exploring the ‘Discover’ tab and searching for popular automotive-related hashtags. This allows you to understand the type of content that resonates with TikTok’s auto shopper community.
2. Tap into your creativity: TikTok provides unique tools and features that can’t be found on other platforms. Explore and experiment with these tools to create engaging and entertaining content that aligns with your dealership’s marketing strategy.

By implementing these strategies and understanding the preferences of the TikTok algorithm, dealers can increase their chances of reaching the For You Page and effectively engage with TikTok’s hyper-engaged community of auto shoppers.

Listen to your audience: Absorb as MUCH content as possible. Utilize the ‘Discover’ tab to search top automotive hashtags, like:

• #electriccar
• #cars
• #SUV
• #carlovers
• #offroad
• #driving
• #roadtrip
• #truck
• #carsoftiktok

In Summary: How Dealers Will Maximize Organic TikTok

BE AUTHENTIC! Stay true to their brand and what you represent.

Focus on the target audience to deliver the type of content they want!

Use the “Discover” tab to identify and leverage trends.

Create short-form, sound on video – 15 seconds is the sweet spot!

Post when your audience is most active

Utilize the most-popular auto-related hashtags in captions

Test out different types of content, topics, and formats to see what drives engagement.

 

TikTok provides a valuable platform for automotive advertising, allowing dealerships to showcase their inventory and reach a highly-engaged demographic of car shoppers. With short-form, sound-on video formats, TikTok ads can create constant cycles of engagement. Here’s a must-know statistic about TikTok advertising:

The potential reach of TikTok Ads is 50.3% of adults in the U.S.: This statistic highlights the significant reach that TikTok ads can have among the adult population in the United States. With such a large potential audience, dealerships can effectively target and engage with a wide range of car shoppers on the platform.

To make the most of TikTok automotive advertising, consider the following strategies:

1. Create compelling video ads: Craft visually appealing and engaging video ads that highlight the features and benefits of your dealership’s inventory. Use attention-grabbing visuals, captivating storytelling, and concise messaging to make an impact in a short amount of time.
2. Leverage TikTok’s ad formats: Explore TikTok’s various ad formats, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Brand Takeovers, to diversify your advertising approach. Each format offers unique advantages and opportunities to connect with your target audience.
3. Target relevant demographics: Utilize TikTok’s targeting options to reach specific demographics relevant to your dealership, such as age, location, interests, and behaviours. This ensures that your ads are seen by users who are more likely to be interested in your automotive offerings.
4. Incorporate trending content: Stay up-to-date with the latest trends and popular content on TikTok. Consider incorporating relevant trends into your ads to make them more relatable and increase their chances of being shared and engaged with by the TikTok community.
5. Test and optimize: Continuously monitor the performance of your TikTok ads and make data-driven optimizations. Analyze metrics such as impressions, engagement, click-through rates, and conversions to identify what resonates best with your target audience and refine your ad strategy accordingly.

By leveraging TikTok’s advertising platform effectively, dealerships can reach a wide audience of highly-engaged car shoppers and create impactful advertising campaigns that generate interest, engagement, and ultimately drive conversions.

TikTok Inventory Ads offer several key features and benefits that can enhance engagement and maximize the effectiveness of dealership advertising campaigns. Here are the key features and benefits:

1. Optimal Engagement: TikTok boasts higher engagement rates compared to other video-based media platforms. In-Feed Ads on TikTok have been found to have 23% higher detail memory than TV ads, indicating that users retain information better when viewing TikTok ads. Additionally, TopView ads on TikTok outperform TV ads by 40% in terms of engagement. This high level of engagement can lead to increased brand awareness, message retention, and potential conversions.
2. Rising Opportunity: TikTok provides a unique opportunity to connect with the new generation of highly engaged auto-shoppers. By delivering dealership ads on TikTok, you can reach your target audience at the right time and place where they are actively spending their time. With TikTok users spending an average of 89 minutes per day on the platform, there is a significant opportunity to capture their attention and generate interest in your dealership’s inventory.
3. Smart Targeting: TikTok’s advertising platform allows for smart targeting, enabling you to maximize your Return on Ad Investment (ROAI). You can place your ads in front of your most important audiences based on their app usage patterns and behaviour. Additionally, you can target in-market auto shoppers within your designated market area (DMA) and narrow down the targeting to specific demographics, ensuring that your ads reach the right people who are more likely to be interested in your inventory.

By leveraging TikTok Inventory Ads, dealerships can benefit from the platform’s high engagement rates, tap into the growing opportunity among the new generation of auto-shoppers, and utilize smart targeting to reach the right audiences. These features and benefits can contribute to the success of your dealership’s advertising efforts on TikTok and drive meaningful results.

TikTok Spark Ads

• Users can easily call/text dealers, or view VDPs on their website!” Swipe Up” calls to action provide seamless engagement.
• Reach in-market Automotive Nomadic Customers at the right time, where they are spending time.
• Entice the right buyer at the right time with creative messaging fully optimized for Snapchat’s platform.