Use a full-funnel Facebook and Instagram strategy to sell more cars on today’s largest social platforms…
“Must-Know” Stat for Facebook: The average Facebook user clicks on 12 ads per month.
Automotive Inventory Ads (AIA) Across Meta
DID YOU KNOW? 80% of surveyed US car buyers use Facebook for auto research.
Key Features of Meta Automotive Inventory Ads
- Convenient Conversions: Make it effortless for Automotive Nomadic Customers to discover & purchase dealership inventory by dynamically displaying VIN- specific vehicles.
- Smarter Targeting: Target Automotive Nomadic Customers who have shown interest in inventory with Facebook’s proprietary Broad Audience Targeting.
- Build Powerful Custom Audiences: Use dealership data, like website visitors, recently sold, and
current customers to build powerful custom audiences. - Unlock 3rd party Automotive data to reach In-Market Shoppers and current Owners of specific Makes and Models.
Core Benefits of Meta Automotive Inventory Ads
- Convenient Conversions: Make it effortless for Automotive Nomadic Customers to discover and purchase dealership inventory by dynamically displaying VIN-specific vehicles.
- Smarter Targeting: Target Automotive Nomadic Customers who have shown interest in inventory with Facebook’s proprietary Broad Audience Targeting.
- Build powerful custom audiences: Use dealership data, like website visitors, recently sold vehicles, and
current customers to build powerful custom audiences. - Unlock 3rd-party automotive data to reach in-market shoppers and current owners of specific makes and models.
On-Facebook Inventory Ads
Key Features of On-Facebook Inventory Ads
- Turn the dealership’s new and used inventory into dynamic ads.
- On-Facebook VDPs (fast load time)!
- Optimized user experience
- Dynamic Retargeting
- Future-proof ads
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