Big Changes to Facebook Newsfeed (Part One) – What We Can Expect as Business Owners

By |2018-01-30T16:30:35+00:00January 30th, 2018|Online Marketing, Social Media|

was there for the first big “Facebook algorithm change” and my page, Good Food Group, with 48,000 followers all but collapsed on that fateful December day.  Why? Because with 48,000 followers, the page didn’t have the user interaction or the frequency of posts to sustain its popularity based on the new rules, and what posts [...]

Putting Facebook Custom Audiences To Work For You

By |2016-10-24T22:00:46+00:00October 24th, 2016|Online Marketing, Social Media, Uncategorized|

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

Beyond Bullying

By |2016-10-17T14:17:00+00:00October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

Seven Basic Tips to Manage Your Reputation Online

By |2016-10-17T14:17:07+00:00October 4th, 2015|Online Reputation, Online Security, Social Media|

Question: Where does a computer geek hide a dead body? Answer: On the third page of Google. As of 2015, more than 3 billion people worldwide access the Internet every day*. Considering the world's population is estimated to be 7 billion, almost half of the world is on the world wide web. It has also [...]

Social Media in business and the importance of an “Acceptable Use Policy”

By |2016-10-17T14:17:09+00:00September 4th, 2015|Online Reputation, Online Security, Social Media|

Acceptable Use Policy and its importance to your business The Risk Social Media can Pose to your Business Social media has become THE communications medium of the twenty-first century. As a result, companies large and small have discovered that it is a simple thing to suffer negative repercussions from the misuse of social media. Whether [...]