Social Channels to Increase Engagement with Your Brand
IDMD began working with Jim at Blue Sky Cabo in 2009 when he was looking to advertise his fishing charter on social media but wasn’t sure where to start. IDMD put together a strategy to optimize page growth while driving traffic to his website and TripAdvisor. At that time, Blue Sky Cabo’s Facebook page had less than 100 followers and very little engagement.
We have grown Jim’s page to over 48,000 followers and average daily post reach of over 25,000. Jim continues to use Facebook and Instagram exclusively through IDMD to promote his fishing charters.
Good Food Group began as a social media experiment to measure how to maximize Facebook ad campaigns for optimal reach and page growth. Through the experiment we discovered “benchmarks,” which Facebook uses to evaluate the page score and as a result, cost per click, click through rate and finally, organic traffic.
At the end of the experiment, Good Food Group had more than 50,000 followers and 30,000 active daily post engagement. The experiment has since concluded and we no longer post daily or promote for likes, but it exists as an example of a successful Facebook campaign strategy.
I Love YYC is community page created to share posts and events around Calgary. It was also built as an experiment page, but gained traction the year of the flood in 2013 when it actively worked to share posts and connect people wanting to help or looking for news updates.
The page continues to act as a Calgary support and local business support page, reposting events and local business promotions #ILoveYYC #ShopYYC
I Love Cars is a Facebook community for car enthusiasts. Experience with social channels has shown that creating pages around interests are more effective and less costly to build audience than a page around a specific business. I Love Cars invites car enthusiasts to share photos to the page which we will repost on their behalf.
We have discovered from previous experiments that by reposting user content, engagement is high, cost for page growth is low and less time is spend creating unique content.
IDMD Online Brand Management continues to create and manage theme pages, which are pages that act as a virtual “magazine,” with relevant content and occasional business posts and ads sprinkled in organically. These pages are excellent for businesses wishing to attract new clients but do not have the resources to manage social pages.
IDMD Online Brand Management understands that buying “Likes” is not how a business can grow through social media. Businesses need a strategy with a focus on bringing potential customers to their website and social channels, with likes and engagement being only one metric for lower CPC and higher engagement.
IDMD Online Brand Management realizes that Facebook and other channels are constantly changing their algorithms, and other companies such as Google and Apple, are also changing how people receive information due to privacy issues. We continue to research and evolve our methods to stay on top of the ever changing world of technology and social media.
Facebook Channels Managed by IDMD
The Calgary Polo Club is a seasonal club with active polo games and activities from June until October. IDMD manages the social channels, the website and is responsible for annual sponsors and events.
House Suite Home Facebook page is an active page available to home related clients who need to promote their business but do not have time or resources to create and maintain their own channel.
“Sumthin Fishie” was created to test how sharing user posts to a page increased engagement and organic page likes. It continues as a very active page and is available to pet related business.