About Us

Jodi Morel

Founder of IDMD Online Brand Management

Hello and welcome! I’m Jodi Morel, the founder of IDMD Online Brand Management. As a storyteller, I have a passion for blending creativity and strategy in the ever-evolving world of media and advertising.

My journey began in 1992 when I moved to Calgary to study journalism at SAIT. Since graduating in 1994, I’ve enjoyed a 30+ year career in traditional advertising across radio, print, and TV. Crafting campaigns for a diverse range of clients, from big names like Telus Canada and Petsmart to local favourites like Lonestar Mercedes and Mayfair Diagnostics, has been a rewarding experience.

Throughout my career, I’ve worn many hats, including roles as a radio advertising account manager, market research manager, and digital marketing manager. Working with respected organizations like Corus Entertainment, Bell Media, Harvard Media, and Newcap Radio has broadened my understanding of the industry and local businesses.

Angie Beers

Owner & Creative Director of Greenlight Creative Marketing

Angie Beers, Owner & Creative Director of Greenlight Creative Marketing, brings over 23 years of expertise in the Canadian media and advertising industry. Angie led teams across Western Canada, crafting effective advertising campaigns for radio, television, and digital platforms. Notable achievements include securing numerous high-value clients, spearheading innovative initiatives like the first multi-market Radio Creative Hub in Canada, and leading community efforts, including the Kids Cancer Care Radiothon. Angie’s philosophy is, “If you try to market to everyone, you’ll end up marketing to no one!”

Angie Beers brings her Greenlight Creative process to IDMD, guiding clients through engaging strategy sessions to identify their dream customers and develop the most effective brand messaging to speak to that customer. Angie also specializes and guides clients through unique brainstorming techniques and team building creativity workshops.

Daniel Graversen 

Founder of BuilderBetterFunnels – AI-Driven Sales Funnels

Daniel Graversen, founder of BuilderBetterFunnels, specializes in AI-driven sales funnels that give small to medium-sized businesses, real estate agents and entrepreneurs an edge in the future of online sales. His approach integrates AI technology with digital strategies to optimize customer journeys, close leads, and drive growth—all in a scalable and accessible way.

For IDMD clients, Daniel’s systems offer seamless automation, saving time and resources while increasing customer engagement and conversions. With a background in Communication and Business Studies from Roskilde University, Daniel’s expertise in AI ensures IDMD clients stay ahead in today’s competitive market.

Tomas Graversen

Founder & Paid Advertising Expert

Tomas Graversen is the founder and co-founder of multiple digital marketing agencies and an AI technology company, specializing in paid social media advertising and lead generation. With expertise in Facebook and Google ads, Tomas creates high-converting campaigns that help ambitious businesses scale quickly.

For IDMD clients, Tomas’s skills in social media marketing, paid advertising, and lead generation deliver targeted, impactful results. His approach combines multi-stage funnels, email marketing, and PPC strategies to drive conversions and growth, ensuring that IDMD’s partners benefit from cutting-edge advertising techniques.

Antnan Mpekir

WordPress Guru at IDMD

Antnan Mpekir is a renowned WordPress developer and digital expert with over a decade of experience. Known for his innovative solutions and quick adaptation to new technologies, Antnan specializes in creating custom WordPress websites and plugins using PHP, JavaScript, and CSS. His expertise in WordPress design and programming has led to projects that exceed client expectations and elevate user experiences. As an Elite Author on Envato, he has delivered top-tier web solutions to various industries.

Antnan’s dedication and multifaceted background make him an invaluable asset to the IDMD team, pushing the boundaries of WordPress development and creating unparalleled digital experiences. He has brought his expertise to IDMD clients, resolving complicated coding issues and building personalized programs such as the affiliate program for Blue Sky Cabo, giving IDMD an advantage in focusing on solving problems and not becoming mired down in the restrictions that come with out-of-the-box templates and plugins.