Get Past Spam Filters & Identify Website Leads: How to Land More Emails and Close More Deals with Lead Reveal

If your email marketing campaigns are falling flat, it’s not always your message—it might be your deliverability. The truth? If your emails are ending up in spam folders, it doesn’t matter how good your offer is. You’re invisible.

At IDMD, we’ve combined years of experience in email marketing with cutting-edge tools like Lead Reveal to help you get more emails in inboxes—and convert more anonymous website visitors into real prospects.

Here’s how to improve your email deliverability and drive more high-quality leads to your CRM with Lead Reveal.

What is Lead Reveal?

Lead Reveal is our powerful identification tool that tells you who is visiting your website—even if they don’t fill out a form. Up to 35% of your U.S. website traffic can be matched with real contact details like email, phone, company, and LinkedIn profile. Then, we connect the dots by integrating these leads directly into your sales funnel.

But before you hit send, you need to make sure your emails land.

How to Get Past Spam Filters (and Stay There)

Improving your email deliverability is a mix of tech setup, best practices, and ongoing list hygiene. Here’s your no-fluff, spam-proof checklist to stay in inboxes—not spam folders.

✅ Step 1: Authenticate Your Domain (No Exceptions)

Set up these three protocols for any domain you’re using to send emails:

SPF (Sender Policy Framework) – Validates authorized sending servers.
DKIM (Domain Keys Identified Mail) – Ensures your message hasn’t been altered.
DMARC (Domain-based Message Authentication Reporting and Conformance) – Gives instructions to email providers on how to handle spoofed messages.

💡 If you don’t know how to do this, we’ll walk you through it or do it for you.

✅ Step 2: Use a Reputable Email Platform with Warming Options

Don’t use your Gmail. Don’t use a bulk sender with a sketchy IP. Instead:

Use a dedicated sending domain (like mail.yourbrand.com).
Warm up your email slowly if it’s new (e.g., 20/day → 50/day → 100+).
Tools like Salesforge, Instantly, or your integrated CRM can help with this.

✅ Step 3: Keep Your List Clean (Especially with Lead Reveal)

Even high-quality leads go stale. Clean your list every 30–60 days:

Remove bounces and unengaged contacts.
Use tools like Bouncer, NeverBounce, or in-built filters inside our platform.

✅ Step 4: Avoid Spammy Language

Words like “FREE!!!” “Guaranteed” and “Act now” are red flags. Instead:

Use clear subject lines.
Avoid all caps and excessive punctuation.
Focus on value, not urgency hacks.

✅ Step 5: Send from a Real Person

Email from “Jodi@yourbrand.com” will outperform “info@” or “sales@” every time.

Add a real name.
Include a signature.
Bonus: Add a small image or CTA button below your name to build trust.

✅ Step 6: Don’t Link to Too Many Places

Too many links = spammy. Instead:

Stick to 1–2 CTAs.
Use branded domains (no Bit.ly or generic redirects).
Avoid attaching large files—use links to hosted assets.

✅ Step 7: Warm Up Cold Leads with a Micro Funnel

When using Lead Reveal, the leads didn’t opt-in directly—so be strategic:

Start with a soft intro: “You visited our site recently…”
Offer value or ask a simple question.
Wait before following up with a sales pitch.

✅ Step 8: Use Plain Text for First Emails

Design-heavy HTML emails can trigger spam filters. Try:

A plain-text email with 2–3 lines.
A clear CTA like “Can I send you more info?” or “Want to see how it works?”

✅ Step 9: Test Before You Send

Use tools like:

MailGenius or Spamcheck to pre-test spam score.
Seed your email to a personal Gmail, Outlook, and Yahoo to see where it lands.

✅ Step 10: Monitor Engagement and Adjust

Email success isn’t static. Use:

Open and reply tracking to optimize subject lines.
A/B testing to fine-tune your cadence and tone.
Automations to remove dead weight (unopens after 5+ emails? Gone.)

Bonus: Combine Lead Reveal with Your CRM

When integrated into your CRM or email platform, Lead Reveal can:

Trigger custom nurture sequences based on page visits.
Route leads to the right agent or rep.
Send instant alerts for “hot” return visitors.

Final Thought: Your Emails Deserve to Be Seen

Email deliverability isn’t just a tech problem—it’s a revenue problem. With the right setup, smart messaging, and tools like Lead Reveal, you can land more emails, close more leads, and finally stop wondering if anyone saw your message.

Want help implementing all this? Let’s talk.

How to Land More Emails and Close More Deals with Lead Reveal