How important are online reviews?
Reviews were bigger in 2015 than they were any year prior. We didn’t even know they could get bigger! Customer experience is the new marketing. Well maybe not new, but a return to grassroots in the form of digital. The importance of responding to customers could not be more prevalent. These stats illustrate that reviews are on the minds of all consumers:
Why are online reviews important?
Ninety-seven percent of consumers find local business info on the web, and nearly 90% make decisions based on what online reviews say. Every business is constantly being put to the test, and the results of that test are being published.
Review sites like Yelp! and TripAdvisor host over a combined 270 million reviews and if you consider the billion+ users on Facebook and Twitter, there’s a good chance your local business clients are the subject of much online chatter. They need to be part of the conversation.