Statistics – Online Reviews 2016-10-17T14:16:12+00:00

Statistics on Online Reviews

1. 92% of consumers now read online reviews vs. 88% in 2014 (Bright Local)

2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 (Bright Local)

3. Star rating is the number one factor used by consumers to judge a business (Bright Local)

4. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews! (Bright Local)

5. Only 13% of consumers consider using a business that has a one or two star rating (Bright Local)

6. 68% say positive reviews make them trust a local business more vs. 72% in 2014 (Bright Local)

7. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 (Bright Local)

8. 60% of consumers have searched a business at least six times per year vs. 56% in 2014 (Bright Local)

9. There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14% (Bright Local)

10. 73% have read online reviews on a desktop (Bright Local)

11. 38% have read online reviews on mobile internet vs 24% on a mobile app (Bright Local)

12. 29% have read reviews on a tablet (Bright Local) 13. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 (Bright Local)

14. 61% are more likely to contact a local business if they have a mobile optimized site (Bright Local) 15. 40% of consumers form an opinion by reading one to three reviews, vs. 29% in 2014 (Bright Local) 16. 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014 (Bright Local)

17. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014 (Bright Local). This means it’s important to have a large body of reviews, as customers are reading more reviews now than in all years past.

18. Only 12% are prepared to read more than 10 reviews vs. 16% in 2014 (Bright Local)

19. 26% of consumers say it’s important that a local business responds to its reviews (Bright Local)

20. Only 14% of consumers would consider using a business with a one or two star rating (Bright Local)

21. 57% of consumers would use a business with a three star rating (Bright Local)

22. 94% of consumers would use a business with a four star rating (Bright Local)

23. 51% of consumers will select a local business if it has positive reviews (Bright Local)

24. 80% trust reviews as much as personal recommendations, vs. 83% in 2014 (Bright Local)

25. 48% will visit a company’s website after reading positive reviews (Bright Local)

26. 23% will visit the business premises directly after reading positive reviews (Bright Local)

27. 9% of consumers will phone a business after reading positive reviews (Bright Local)

28. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers (Business2community)

29. More consumers are interested in “good value” than before, while less are concerned about the “expertise” of a business (Bright Local)

30. Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year (Bright Local)

31. On average, a consumer will look at over 10 information sources before making a purchase (Bazaarvoice, 2012)

32. Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family (Bazaarvoice, 2012)

33. 88% of online shoppers incorporate reviews into their purchase decision (webrepublic)

34. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops (webrepublic)

35. Reviews are especially important for local searches as they influence up to 10% of the ranking (webrepublic)

36. Only reviews from friends and family are trusted more than online review. Reviews from experts and celebrity endorsements are less trusted than online reviews (webrepublic)

37. 30% of consumers assume online reviews are fake if there are no negative reviews (webrepublic)

38. The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare (webrepublic)

39. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service (reprevive)

40. 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience (reprevive)

41. Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates (Econsultancy)

42. 63% of customers are more likely to make a purchase from a site which has user reviews (Econsultancy)

43. 105% customers are more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don’t interact (Econsultancy)

44. Reviews produce an average of 18% uplift in sales (Econsultancy)