Facebook Inventory Ads
Shoppers are relying more than ever on digital channels for vehicle discovery and consideration. 51% of US consumers surveyed discover auto dealerships on mobile and 68% use Facebook for auto-related activities2. Businesses selling new and used vehicle inventory can now drive automotive inventory ads (AIA) to a mobile-optimized shopping experience on the Facebook platform. On ad click, shoppers are taken to a dynamic Vehicle Detail Page (VDP) created by Facebook with information from your automotive catalog. Shoppers can research vehicle details in real-time, discover additional inventory and then connect directly with dealers via Facebook Messenger, lead form, phone call or store visit.