Blue Sky Cabo approached IDMD in 2014 when the owner, Jim Korchinski, wanted to try online advertising for his boat charter company. We started with a Facebook page with less than 100 followers, and no form of advertising. Based on my research on growing pages with engagement, our strategy was to build the followers slowly with engagement up to 1000, then 5000 followers. Once achieved, we pivoted to cpc to the website for the entire budget, allowing the page to grow organically through ongoing engagement with content. The page now has more than 250,000 followers and Jim’s only advertising continues to be through IDMD on Facebook and Instagram. Click to Follow Blue Sky here.