Now Drive Traffic to Your Social Media Pages with Google’s Knowledge Panel

Your social media pages allow your customers and clients to stay connected with you. They allow you to market directly to interested parties, keep yourself fresh in the minds of your target audience, and to build a personal rapport with your clientele. Directing people to your social media pages is a very important part of [...]

By | 2017-12-10T22:20:33+00:00 December 10th, 2017|Online Marketing, SEO|0 Comments

Gain Attention, Improve CTRs and Increase Customer Satisfaction with Google Site links

Google's new site links section is a HUGE advantage for companies claiming top spots in search engine results - as long as they have properly set up their websites to take advantage of this mysterious algorithm-based system. Let's explore the ways that site links can give your business an edge and just how you can [...]

By | 2017-11-21T22:17:41+00:00 November 21st, 2017|Online Marketing, SEO|0 Comments

How to Rank Better on Local Search Engines

NAP and Citation Consistency at the Heart of Local Search Ranking - How to Rank Better on Local Search Engines Maintaining up to date information about your business on listing websites sounds important, but did you realize that it could be a major part of maintaining a good search engine ranking? Your Business's Website May [...]

By | 2017-11-13T18:00:01+00:00 November 11th, 2017|Online Marketing, Online Reputation, SEO|0 Comments

Should Companies Sue for Negative Reviews?

Negative online reviews from unhappy customers can really hurt your business. As we explored in a recent article on our own blog, studies repeatedly find that consumers are relying more and more on "word of mouth" and much less on actual advertising when making purchasing decisions. It's rather simple: if you get too many [...]

By | 2017-11-02T23:23:36+00:00 November 2nd, 2017|Online Marketing, Online Reputation|0 Comments

The Dos and Don’ts of Securing Quality Online Consumer Reviews

Harnessing the power of consumer reviews on high-ranking websites like Google, Trip Advisor, and Yelp may be the biggest secret to your business's future success. In an online world where consumers are more informed than ever, marketing is turning more toward inbound methods and people are becoming less affected by standard advertisements the consumer review [...]

By | 2017-10-25T00:59:56+00:00 October 25th, 2017|Online Reputation|0 Comments

How Online Reviews are Changing the Course of Advertising

Traditional media such as print, radio, and television, are losing momentum as audiences turn their attention online. Digital media has replaced traditional media with the triumph of social media, blogs, messaging apps, and online news outlets. Online interactive media has revolutionized advertising and people rely heavily on online reviews and comments when making their purchase [...]

By | 2017-10-16T14:47:47+00:00 October 16th, 2017|Online Reputation, SEO|0 Comments

Winning Trends In Mobile Marketing

For the second year in a row, the Mobile Marketing Association and Kantar Millward Brown have compiled data on mobile marketing trends as well as laid out what it takes to create a winning mobile campaign in their Global Mobile Trends Report. The report shows winning mobile marketing trends as well as helps marketers understand [...]

By | 2017-10-15T18:50:39+00:00 January 10th, 2017|Online Marketing, Uncategorized|0 Comments

Facebook Advertising VS. Google AdWords

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

By | 2016-11-25T01:54:42+00:00 November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|0 Comments

SEO Part 4: Creating A Review Acquisition Strategy

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

By | 2016-11-21T22:22:17+00:00 November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|0 Comments

SEO Part 3: How To Get Good Online Reviews

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|0 Comments

SEO Part 2: Dealing with negative reviews

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

By | 2016-11-07T19:22:00+00:00 November 7th, 2016|Online Marketing, SEO, Uncategorized|0 Comments

SEO: Why Online Reviews Matter Part 1

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|0 Comments

Putting Facebook Custom Audiences To Work For You

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

By | 2016-10-24T22:00:46+00:00 October 24th, 2016|Online Marketing, Social Media, Uncategorized|0 Comments

Top 6 Ways To Grow Your Email List

Top 6 Ways To Grow Your Email List One thing that many people don’t realize about email lists is that it requires continual effort to keep them maintained. The main reason for this is because each year your email marketing database is going to shrink by over 22%. This is due to several things: People [...]

By | 2016-11-05T21:32:44+00:00 October 18th, 2016|Email Marketing, Online Marketing, Social Media|0 Comments

6 Ways To Get To The Top Of Search Engines

6 Ways To Get To The Top Of Search Engines Getting to the top of the search engines isn’t as simple as it used to be. All you needed back in the day was some great keywords and backlinks but these days it is a lot more complicated with many more factors to take into [...]

By | 2016-10-24T23:52:09+00:00 October 17th, 2016|Online Marketing, Social Media, Uncategorized|0 Comments