Big Changes to Facebook Newsfeed (Part Two) – Short-Term Pain Could Mean Long-Term Gain

By | 2018-02-08T01:54:42+00:00 February 8th, 2018|Online Marketing, Online Reputation, SEO, Social Media|

Don't lose faith now - there is hope for businesses using Facebook as a marketing tool. Short-term pain will lead to long-term gain if you're patient. Last week, I went into detail about the major changes to Facebook's newsfeed, outlining what they are and how they may affect you as a business owner. These changes [...]

Optimizing Online Reputation by Increasing Visibility on Key Review Websites

By | 2018-01-22T17:44:00+00:00 January 22nd, 2018|Online Marketing, Online Reputation|

Over the past few weeks, we've been looking at the numbers presented in Bright Local's online consumer habits survey. We've been looking at what is most important for growing your business's positive online reputation and driving more consumers to your door (or website, as it may be).   Last week, we looked at the importance [...]

2018: The Year of Trust – Building Solid Foundations for Successful Reputation Management

By | 2017-12-29T22:28:47+00:00 December 29th, 2017|Online Marketing, Online Reputation, SEO, Social Media|

2018: The Year of Trust - Building Solid Foundations for Successful Reputation Management As we move into 2018, it is evident that the trust consumers have in companies is becoming more and more influenced by what they see online. How you represent your company online could have a dramatic impact on consumer evaluations of your [...]

Online Reputation is More Important than Ever – 2017 Review of Online Consumer Research Habits

By | 2017-12-19T18:16:42+00:00 December 19th, 2017|Online Marketing, Online Reputation, SEO|

2017 Review of Online Consumer Research Habits Bright Local - a popular online SEO company - recently completed a thorough review of consumer habits, concerns, and motives in the online marketplace. Comparing this research to years gone by, we can see the most telling trends of 2017 and just how those trends are likely to [...]

How to Rank Better on Local Search Engines

By | 2017-11-13T18:00:01+00:00 November 11th, 2017|Online Marketing, Online Reputation, SEO|

NAP and Citation Consistency at the Heart of Local Search Ranking - How to Rank Better on Local Search Engines Maintaining up to date information about your business on listing websites sounds important, but did you realize that it could be a major part of maintaining a good search engine ranking? Your Business's Website May [...]

Should Companies Sue for Negative Reviews?

By | 2017-11-02T23:23:36+00:00 November 2nd, 2017|Online Marketing, Online Reputation|

Negative online reviews from unhappy customers can really hurt your business. As we explored in a recent article on our own blog, studies repeatedly find that consumers are relying more and more on "word of mouth" and much less on actual advertising when making purchasing decisions. It's rather simple: if you get too many [...]

The Dos and Don’ts of Securing Quality Online Consumer Reviews

By | 2017-10-25T00:59:56+00:00 October 25th, 2017|Online Reputation|

Harnessing the power of consumer reviews on high-ranking websites like Google, Trip Advisor, and Yelp may be the biggest secret to your business's future success. In an online world where consumers are more informed than ever, marketing is turning more toward inbound methods and people are becoming less affected by standard advertisements the consumer review [...]

How Online Reviews are Changing the Course of Advertising

By | 2017-10-16T14:47:47+00:00 October 16th, 2017|Online Reputation, SEO|

Traditional media such as print, radio, and television, are losing momentum as audiences turn their attention online. Digital media has replaced traditional media with the triumph of social media, blogs, messaging apps, and online news outlets. Online interactive media has revolutionized advertising and people rely heavily on online reviews and comments when making their purchase [...]

SEO Part 4: Creating A Review Acquisition Strategy

By | 2016-11-21T22:22:17+00:00 November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

SEO Part 3: How To Get Good Online Reviews

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Discover Google reviews instantly

By | 2016-11-05T21:46:17+00:00 September 30th, 2016|Online Marketing, Online Reputation, Online Security, SEO|

Timely responses build positive reputations, and you can’t get any quicker than this. Lightning-fast Google Reviews As of right now, your clients can discover new Google reviews instantly! As soon as a customer leaves a review on Google, you will receive an email and/or push notification (if enabled). Then,you can swing over to Reputation Management [...]

Beyond Bullying

By | 2016-10-17T14:17:00+00:00 October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

Navigating the Digital Age

By | 2016-11-07T15:44:41+00:00 October 14th, 2015|Online Reputation, Online Security|

Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers. "An understandable, but untenable response to this daunting threat environment is to assume that prevention is impossible, so we must simply detect and respond to all intrusions. The fundamental problem with this approach is that without significant prevention, no combination of people, process, [...]