How Online Reviews are Changing the Course of Advertising

By | 2017-10-16T14:47:47+00:00 October 16th, 2017|Online Reputation, SEO|

Traditional media such as print, radio, and television, are losing momentum as audiences turn their attention online. Digital media has replaced traditional media with the triumph of social media, blogs, messaging apps, and online news outlets. Online interactive media has revolutionized advertising and people rely heavily on online reviews and comments when making their purchase [...]

SEO Part 4: Creating A Review Acquisition Strategy

By | 2016-11-21T22:22:17+00:00 November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

SEO Part 3: How To Get Good Online Reviews

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Discover Google reviews instantly

By | 2016-11-05T21:46:17+00:00 September 30th, 2016|Online Marketing, Online Reputation, Online Security, SEO|

Timely responses build positive reputations, and you can’t get any quicker than this. Lightning-fast Google Reviews As of right now, your clients can discover new Google reviews instantly! As soon as a customer leaves a review on Google, you will receive an email and/or push notification (if enabled). Then,you can swing over to Reputation Management [...]

Beyond Bullying

By | 2016-10-17T14:17:00+00:00 October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

Navigating the Digital Age

By | 2016-11-07T15:44:41+00:00 October 14th, 2015|Online Reputation, Online Security|

Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers. "An understandable, but untenable response to this daunting threat environment is to assume that prevention is impossible, so we must simply detect and respond to all intrusions. The fundamental problem with this approach is that without significant prevention, no combination of people, process, [...]

Internet Defamation

By | 2015-10-14T15:18:03+00:00 October 14th, 2015|Online Reputation, Online Security, Uncategorized|

The recent decision of the Supreme Court of British Columbia in Weaver v. Corcoran considers important legal principles applicable to Internet defamation, including rules regarding an Internet publisher’s liability for reasonably anticipated redistribution of defamatory statements and rules regarding a website operator’s liability for defamatory reader comments posted on the website. The decision is important [...]

BLG featured on CBC.ca: “Business warning on social media hazards”

By | 2015-10-14T15:21:53+00:00 October 14th, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

With the rapid growth in the popularity and use of social media, it's also important for employers to realize that the costs can be steep if employees make defamatory – or otherwise negative statements – regarding your brand. When it comes to defamation via social media, “there is a big risk,” says Michael Smith, a [...]

Seven Basic Tips to Manage Your Reputation Online

By | 2016-10-17T14:17:07+00:00 October 4th, 2015|Online Reputation, Online Security, Social Media|

Question: Where does a computer geek hide a dead body? Answer: On the third page of Google. As of 2015, more than 3 billion people worldwide access the Internet every day*. Considering the world's population is estimated to be 7 billion, almost half of the world is on the world wide web. It has also [...]

An Overview of Reputation Management

By | 2016-10-17T14:17:08+00:00 September 5th, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Are you aware of what individuals such as former employees or the competition are saying about your or your company online? Thanks to online tools such as blogs,  customer reviews, and video sharing, people are able to create and distribute content about you or your business without your knowledge or control. It is extremely important to pay attention to what's [...]

Social Media in business and the importance of an “Acceptable Use Policy”

By | 2016-10-17T14:17:09+00:00 September 4th, 2015|Online Reputation, Online Security, Social Media|

Acceptable Use Policy and its importance to your business The Risk Social Media can Pose to your Business Social media has become THE communications medium of the twenty-first century. As a result, companies large and small have discovered that it is a simple thing to suffer negative repercussions from the misuse of social media. Whether [...]