Now Drive Traffic to Your Social Media Pages with Google’s Knowledge Panel

By | 2017-12-10T22:20:33+00:00 December 10th, 2017|Online Marketing, SEO|

Your social media pages allow your customers and clients to stay connected with you. They allow you to market directly to interested parties, keep yourself fresh in the minds of your target audience, and to build a personal rapport with your clientele. Directing people to your social media pages is a very important part of [...]

Gain Attention, Improve CTRs and Increase Customer Satisfaction with Google Site links

By | 2017-11-21T22:17:41+00:00 November 21st, 2017|Online Marketing, SEO|

Google's new site links section is a HUGE advantage for companies claiming top spots in search engine results - as long as they have properly set up their websites to take advantage of this mysterious algorithm-based system. Let's explore the ways that site links can give your business an edge and just how you can [...]

How to Rank Better on Local Search Engines

By | 2017-11-13T18:00:01+00:00 November 11th, 2017|Online Marketing, Online Reputation, SEO|

NAP and Citation Consistency at the Heart of Local Search Ranking - How to Rank Better on Local Search Engines Maintaining up to date information about your business on listing websites sounds important, but did you realize that it could be a major part of maintaining a good search engine ranking? Your Business's Website May [...]

Should Companies Sue for Negative Reviews?

By | 2017-11-02T23:23:36+00:00 November 2nd, 2017|Online Marketing, Online Reputation|

Negative online reviews from unhappy customers can really hurt your business. As we explored in a recent article on our own blog, studies repeatedly find that consumers are relying more and more on "word of mouth" and much less on actual advertising when making purchasing decisions. It's rather simple: if you get too many [...]

Winning Trends In Mobile Marketing

By | 2017-10-15T18:50:39+00:00 January 10th, 2017|Online Marketing, Uncategorized|

For the second year in a row, the Mobile Marketing Association and Kantar Millward Brown have compiled data on mobile marketing trends as well as laid out what it takes to create a winning mobile campaign in their Global Mobile Trends Report. The report shows winning mobile marketing trends as well as helps marketers understand [...]

Facebook Advertising VS. Google AdWords

By | 2016-11-25T01:54:42+00:00 November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

SEO Part 3: How To Get Good Online Reviews

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

SEO Part 2: Dealing with negative reviews

By | 2016-11-07T19:22:00+00:00 November 7th, 2016|Online Marketing, SEO, Uncategorized|

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Putting Facebook Custom Audiences To Work For You

By | 2016-10-24T22:00:46+00:00 October 24th, 2016|Online Marketing, Social Media, Uncategorized|

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

Top 6 Ways To Grow Your Email List

By | 2016-11-05T21:32:44+00:00 October 18th, 2016|Email Marketing, Online Marketing, Social Media|

Top 6 Ways To Grow Your Email List One thing that many people don’t realize about email lists is that it requires continual effort to keep them maintained. The main reason for this is because each year your email marketing database is going to shrink by over 22%. This is due to several things: People [...]

6 Ways To Get To The Top Of Search Engines

By | 2016-10-24T23:52:09+00:00 October 17th, 2016|Online Marketing, Social Media, Uncategorized|

6 Ways To Get To The Top Of Search Engines Getting to the top of the search engines isn’t as simple as it used to be. All you needed back in the day was some great keywords and backlinks but these days it is a lot more complicated with many more factors to take into [...]

Discover Google reviews instantly

By | 2016-11-05T21:46:17+00:00 September 30th, 2016|Online Marketing, Online Reputation, Online Security, SEO|

Timely responses build positive reputations, and you can’t get any quicker than this. Lightning-fast Google Reviews As of right now, your clients can discover new Google reviews instantly! As soon as a customer leaves a review on Google, you will receive an email and/or push notification (if enabled). Then,you can swing over to Reputation Management [...]

What’s new with Facebook this week?

By | 2016-10-18T14:39:03+00:00 June 6th, 2016|Online Marketing, Social Media, Uncategorized|

As you probably are already aware, Facebook is always making changes.  This week I am featuring a couple of changes, one in particular that should be of great importance to advertisers. Facebook is dropping the 20% text rule!  That's right, you heard it, that annoying 21% text and your back to the design phase is [...]