About Jodi

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So far Jodi has created 46 blog entries.

SEO Part 2: Dealing with negative reviews

By |2016-11-07T19:22:00+00:00November 7th, 2016|Online Marketing, SEO, Uncategorized|

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

SEO: Why Online Reviews Matter Part 1

By |2016-11-05T19:14:29+00:00November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]

Putting Facebook Custom Audiences To Work For You

By |2016-10-24T22:00:46+00:00October 24th, 2016|Online Marketing, Social Media, Uncategorized|

If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things. Sometimes this change can affect privacy settings [...]

Top 6 Ways To Grow Your Email List

By |2016-11-05T21:32:44+00:00October 18th, 2016|Email Marketing, Online Marketing, Social Media|

Top 6 Ways To Grow Your Email List One thing that many people don’t realize about email lists is that it requires continual effort to keep them maintained. The main reason for this is because each year your email marketing database is going to shrink by over 22%. This is due to several things: People [...]

6 Ways To Get To The Top Of Search Engines

By |2016-10-24T23:52:09+00:00October 17th, 2016|Online Marketing, Social Media, Uncategorized|

6 Ways To Get To The Top Of Search Engines Getting to the top of the search engines isn’t as simple as it used to be. All you needed back in the day was some great keywords and backlinks but these days it is a lot more complicated with many more factors to take into [...]

Discover Google reviews instantly

By |2016-11-05T21:46:17+00:00September 30th, 2016|Online Marketing, Online Reputation, Online Security, SEO|

Timely responses build positive reputations, and you can’t get any quicker than this. Lightning-fast Google Reviews As of right now, your clients can discover new Google reviews instantly! As soon as a customer leaves a review on Google, you will receive an email and/or push notification (if enabled). Then,you can swing over to Reputation Management [...]

How Reviews Affect SEO

By |2016-11-07T15:54:31+00:00June 10th, 2016|SEO, Uncategorized|

How Reviews Affect SEO Reviews have a direct affect on SEO, and it is no longer an option to ignore complaints and poor reviews. Gone are the days when all business had to do was throw their [keyword] all over their website to score high in local search rank. For this, we’re all [...]

What’s new with Facebook this week?

By |2016-10-18T14:39:03+00:00June 6th, 2016|Online Marketing, Social Media, Uncategorized|

As you probably are already aware, Facebook is always making changes.  This week I am featuring a couple of changes, one in particular that should be of great importance to advertisers. Facebook is dropping the 20% text rule!  That's right, you heard it, that annoying 21% text and your back to the design phase is [...]

Beyond Bullying

By |2016-10-17T14:17:00+00:00October 22nd, 2015|Online Reputation, Online Security, Social Media, Uncategorized|

Beyond Bullying Earlier this week, my son's teacher scribbled a note in his agenda, "Children's book author presenting on Cyber bullying at 7pm Thursday night." I found it ironic that someone in the field of cyber anything would commit to print on a topic that changes faster than the ink could dry, but more concerning is the [...]

Navigating the Digital Age

By |2016-11-07T15:44:41+00:00October 14th, 2015|Online Reputation, Online Security|

Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers. "An understandable, but untenable response to this daunting threat environment is to assume that prevention is impossible, so we must simply detect and respond to all intrusions. The fundamental problem with this approach is that without significant prevention, no combination of people, process, [...]

Internet Defamation

By |2015-10-14T15:18:03+00:00October 14th, 2015|Online Reputation, Online Security, Uncategorized|

The recent decision of the Supreme Court of British Columbia in Weaver v. Corcoran considers important legal principles applicable to Internet defamation, including rules regarding an Internet publisher’s liability for reasonably anticipated redistribution of defamatory statements and rules regarding a website operator’s liability for defamatory reader comments posted on the website. The decision is important [...]