Facebook Advertising VS. Google AdWords

By | 2016-11-25T01:54:42+00:00 November 25th, 2016|Online Marketing, SEO, Social Media, Uncategorized|

Understanding the difference between Facebook Advertising and Google AdWords One of the most important aspects of any business is marketing. The right advertising strategy can make or break a business, and that’s why it is vital that you understand the pros and cons of both Facebook ads and Google AdWords. We are covering the basics [...]

SEO Part 4: Creating A Review Acquisition Strategy

By | 2016-11-21T22:22:17+00:00 November 21st, 2016|Email Marketing, Online Reputation, SEO, Social Media|

Did you know that 90% of consumers are influenced in their buying decisions by online reviews? That is why if you don’t yet have a review acquisition strategy in place, you need to get on that now. Search engines can have far reaching effects on your business. Having good reviews online will affect the following: [...]

SEO Part 3: How To Get Good Online Reviews

By | 2016-11-14T20:54:14+00:00 November 14th, 2016|Online Marketing, Online Reputation, Social Media, Uncategorized|

Today’s buyers are turning towards online reviews more and more. They are becoming more powerful than social media signals and direct marketing messages. This is largely due to the fact that people like to hear what a product or company is like from those who have actually interacted with them. To get ahead in the [...]

SEO Part 2: Dealing with negative reviews

By | 2016-11-07T19:22:00+00:00 November 7th, 2016|Online Marketing, SEO, Uncategorized|

SEO Part 2: Dealing with negative reviews Just like with any other aspect of life, there is a right way and a wrong way to deal with negative reviews. The sad fact is that it is unlikely that you will be in business for years without ever getting a single negative review. In reality, you [...]

SEO: Why Online Reviews Matter Part 1

By | 2016-11-05T19:14:29+00:00 November 3rd, 2016|Online Marketing, Online Reputation, SEO, Uncategorized|

One of the most important aspects of any business is word of mouth. These days that has evolved to word of online reviews. If you don’t have people saying good things about you online, you are not moving in the right direction. The idea of individuals being able to say whatever they want about [...]