If you are focusing a campaign on online search marketing, you should know that Facebook has a fantastic and innovative audience engagement platform. The problem is that they are just not that good at letting people know how to use it. Not to mention when they change things.

Sometimes this change can affect privacy settings or they could have introduced a new feature or a new targeting method without giving you notice. It can be frustrating to say the least. But don’t let this deter you, building a custom audience can mean the difference between your campaign succeeding or failing.

Why you need Facebook custom audiences

Here are just a few of the ways you can use custom audiences to your advantage in any campaign:

  • Grow your Facebook audience
  • Build your email list
  • Upsell already existing customers
  • Target those with abandoned carts
  • Sell to subscribers
  • Dynamic ads

What you need to know about custom audiences/lists

It is important that you know what Facebook can do for you in terms of targeting your audience. But first you need to understand what a custom audience is.

Custom audiences in Facebook are several targeting options that will allow you to target your ads to specific people based on the following criteria:

  • Email address
  • Telephone numbers
  • Facebook ID
  • Previous engagement with your site or app

You can imagine the kind of power this puts at your disposal. This can literally be your most vital internet marketing tool. There are various different methods you can use to build your “list” so it is important that you take the time to learn the various methods available to you if you don’t choose a service like ours.

Types of Facebook audiences

There are three different types of custom audiences and you will be able to choose smaller segments of your audience with each type. Of course, the more specific you set things up the more effective your current campaign will be.

Customer list

With this option, you will use customer data including their email addresses as well as their phone numbers in order to build your custom audience. You can upload a list you already have or just segments of it, it is up to you.

Assuming that they have used the same email address to sign up with Facebook you will be able to target them with your advertising.

Website traffic

This will allow you to advertise to those who have already visited your site in the last 180 days whenever they are logged into Facebook. You will have the option to choose the time frame as well as choose which visitors to visit based on the pages of your website that they visit.

App activity

If you have a mobile app you will have the option of creating a custom audience purely based on app activity. This will allow you to target those who have interacted with your app over the last 180 days when they are logged into Facebook.

As you can see having Facebook custom audiences at your disposal can mean a big improvement on your bottom line. Don’t let the competition beat you out of the game.

To learn more about putting custom audiences to work for you and your business, give us a call today 403 973 6707